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Introducing Curren Cupeesh: Redefining Authenticity in Hip Hop


Written by Alexandria Anglade


In an era where the music industry seems saturated with repetitive flows and formulaic beats, one artist dares to break the mold and offer a refreshing perspective. Meet Curren Cupeesh, a rising star in the world of hip hop who believes that true success and timelessness can only be achieved when music comes from a real and authentic place.


Cupeesh acknowledges that the genre he loves is gradually losing its essence, with radio hits sounding increasingly similar due to the overuse of trap drums and predictable loops. However, he firmly believes that artists can stand out by providing something different to their audience. By steering away from the tired formulas and embracing their unique creativity, artists have the opportunity to make a genuine impact.


For Cupeesh, connecting with listeners on a personal level is essential. He understands that in order to move an audience, a song must contain a piece of his own experiences and emotions. By infusing his tracks with his own authentic self, he not only creates a relatable connection but also adds credibility and depth to his lyrics. Cupeesh's goal is to take his audience on a journey, inviting them to see the world through his eyes and experience the stories he tells, metaphorically speaking.


The journey of Curren Cupeesh as an artist started long ago. He has been writing songs since he can remember, scribbling lyrics in school diaries and filling countless notebooks with his creative expressions. It wasn't until a trip back to his hometown in India that he stumbled upon a trunk filled with these notebooks, reminding him of his lifelong passion for music. It was a transformative moment when Cupeesh decided to take his talent seriously and pursue his musical aspirations wholeheartedly.


Returning to Canada, Cupeesh embarked on a journey of self-education. He delved into music theory, production, mixing and mastering, and many other aspects of the music industry. With determination and dedication, he pieced together a solo EP—a pivotal moment in his career. While it may not have the polished sound of a studio production, it represents the beginning of his musical journey, showcasing his talent and paving the way for what lies ahead.


When it comes to promoting his music, Cupeesh understands the importance of marketing and engaging with his audience. With a background in marketing, he leverages his skills to push his brand forward and connect with fans. Currently, his focus lies on Instagram promotions, building a strong music and video catalog, and exploring search engine optimization (SEO) and YouTube promotion for increased visibility and engagement. While some artists have found success on TikTok, Cupeesh has chosen to forge his own path, opting for a more authentic and enduring career.


Cupeesh acknowledges that he might be an oddball in the industry, as he consciously distances himself from most trends. He believes that genuine passion and dedication to one's art will ultimately lead to organic reach and word-of-mouth recommendations. While he embraces the internet culture and keeps his fanbase entertained with memes and other engaging content, Cupeesh is also focused on developing a strategy to target specific listeners and cultivate a loyal fanbase as he progresses in his musical journey.


One Outa Billion, Cupeesh's forthcoming mixtape, represents the culmination of a year and a half of hard work. It was recorded in three different countries and features collaborations with over ten producers and talented artists from various corners of the globe, including India, Canada, the USA, Japan, and more. This global effort showcases Cupeesh's determination and creativity, and he is thrilled to release it on streaming services on June 30.


Curren Cupeesh is a visionary artist who strives to redefine authenticity in hip hop. With his commitment to providing a genuine and relatable experience through his music, he offers a breath of fresh air in an industry often characterized by predictability. As he continues to carve his path, Cupeesh's unique perspective and unwavering dedication are sure to make a lasting impact on the world of music. Be sure to check out One Outa Billion on June 30 and witness the emergence of a truly extraordinary talent.




Instagram: @currencepeesh



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